Programme · protocol design
Semiotics and Influence Research
How meaning and persuasion propagate through media, and how coordinated influence can be detected and described from the outside.
What it asks
- What observable features of a message — sign, frame, format, timing — predict its propagation across platforms, independent of its author?
- Which signals distinguish coordinated influence activity from organic spread in public data, and at what precision?
- How do the semiotic conventions of a genre — a press release, a release announcement, a campaign — shape what audiences take from it?
How it works
- Corpus studies of public, published material only, with the collection criteria written before collection starts.
- Coding by a documented codebook with inter-rater reliability reported, not by a single reader's judgement.
- Detection work evaluated against labelled public datasets, with precision and recall stated for every claim.
- Analysis code and derived datasets published; raw material cited to its public source rather than redistributed.
What it will not do
- The programme studies influence; it does not conduct it. No campaign, test message or audience experiment is run on anybody.
- No private data, no scraping behind a login, no data on identifiable individuals beyond what a cited public source already states.
- No work is undertaken for a client that would apply the findings to persuade a population; the output is papers, methods and detection tools.
Where it is
- 2026 Q4in progressCodebook and corpus criteria for the first semiotics study, published
- 2025 Q3doneFirst semiotics paper on SSRN
- 2027 Q2plannedFirst corpus-study preprint
Published
- Ticketstorm as Mass Visual Disruption — SSRN, 2025-09-07
Funding fit
Federal programmes whose published scope this work falls within. None has been applied to; see the grants page for what has to exist first.
- NSF — Social, Behavioral and Economic Sciences (SBE). Communication, language and cognition research on how messages are interpreted and spread.
- NSF — Secure and Trustworthy Cyberspace (SaTC). Detection of coordinated inauthentic behaviour in online systems is within scope.